Tjerk Reijenga

995

‘Toonladder‘ coat rack called ‘Servo Muto’

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Product Description

Tjerk Reijenga

‘Toonladder‘ coat rack called ‘Servo Muto’

Black metal frame and 14 colorful metal movable hooks

H: 154cm W: 76cm

Manufacturer: Pilastro, the Netherlands, 1960s

In 1953 Coen de Vries designed the Toonladder or Notenbalk coat rack. Originally this coat rack was Model GW1. In 1954, it was taken into production by Devo in The Hague.

Tjerk Reijenga has redesigned the coat rack in 1955 in a modified shape called “Servo Muto”, produced by Pilastro.

Tjerk Reijenga was the head of the design department of the Dutch company Pilastro during the 1950s and 1960s.

Coen de Vries

Coen de Vries (b.1918) was a Dutch industrial designer.

From 1940 until 1946, he studied interior design at the Royal Academy of Fine Arts in The Hague.

After graduating, de Vries established his own store named ‘De Sleutel’ (The Key) in Amsterdam. Here he produced and sold his own designs as well as others, making him the first Dutch interior architects to do so. He produced practical, yet modern furniture at an affordable price in light woods with simple construction and upholstered in brightly colored fabrics.

The philosophy behind ‘De Sleutel’ was in line with the views propagated by the association ‘Goed Wonen’.

As a member of 'Goed Wonen', Coen de Vries belonged to the post-war generation of designers who left their mark on the development of Dutch furniture and interior after 1945.

Founded in 1946, the association ‘Goed Wonen’ (Good Living) was a design and industry partnership that was committed to postwar reconstruction and quality-of-life improvements through good design. The group forged many strong collaborations between artists, designers, architects, manufacturers, and customers, which resulted in widespread interest in modernist design principles and aesthetics in the Netherlands.

In addition to his work for Goed Wonen, de Vries was often commissioned for the construction of private residential buildings and renovations of interiors.

From 1966 to 1972, de Vries was a member of the Council for the Arts, a national advisory board to the Minister of Culture, and from 1977 to 1980 he was a member of the Committee on Architecture of the Amsterdam Arts Council.